In the photographs, the 37-year-old poses alongside a vast collection of Adidas trainers.
Beyoncé also shared a video on Instagram about her new partnership with Adidas, which she posted with the caption: “Homecoming weekend.”
The video opens with a drum roll similar to the one which marked the beginning of her Coachella performances last year.
The singer is filmed walking along a yellow runway adorned with three vertical black stripes, a signature Adidas trademark.
Glimpses of pieces in the Ivy Park x Adidas range are shown throughout the video, including a yellow, cropped T-shirt with “Ivy” written across the front and a pink, hooded ensemble worn by Beyoncé.
In the video, the “Formation” singer is joined by a yellow-clad marching band and dance troupe, just as she was during the first of her two Coachella performances last year.
Whereas at the 2018 music festival the on-stage musicians wore black trousers which appeared to be made out of a latex-esque material, in the new video they wear black trousers embellished with the three signature Adidas white stripes.
The video ends with the message: “We honour HBCU [historically black colleges and universities] pride and legacy.”